The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right - Hardcover

Trout, Jack; Rivkin, Steve

 
9780070653627: The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Hardcover
ISBN 10: 0070653623 ISBN 13: 9780070653627
Verlag: McGraw-Hill Inc.,US, 1999

Inhaltsangabe

Designed to show managers how to run their companies like successful entrepreneurs, this text looks for simple and innovative solutions that allow a company to thrive and focus on the business at hand without getting caught up in management philosophies.

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Reseña del editor

In sports, when things go wrong, the best coaches say. "go back to the basics". Renowned marketing expert Jack Trout has a similar message for managers who are struggling to keep up with today's everchanging business climate: "Keep it Simple". Trout advocates the importance of paying attention to the basics and simplifying the processes in order to stay focused on the core business issues at hand. Through case studies and interviews with successful executives, he shows managers how to cut through the jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive.

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Verlag
McGraw-Hill Inc.,US
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0070653623
ISBN 13 
9780070653627
Einband
Tapa dura
Anzahl der Seiten
240
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Verantwortliche Person
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