Relationship Marketing:Management of Customer Relationships - Softcover
Inhaltsangabe
Book by Bruhn Manfred
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Críticas
Reviewers comments: "This book represents a significant contribution to the literature and will be of benefit in particular to students who are studying relationship marketing from an academic perspective. The academic material is rigorous and superior to many other texts in this area". Chris Fill, Principal Lecturer in Marketing and Strategic Management, University of Portsmouth~"I've read the book and generally feel this is something I would like to use in my own postgraduate class teaching. I find the book to be very coherent and well managed in terms of breadth and depth of concepts presented and the way they have been blended to produce relevant managerial tools. The chapters are well ordered. The size and contents selection are highly appropriate for a postgraduate book." Sofia Daskou, Lecturer in Marketing, University of Strathclyde.~"The biggest advantages of the book are its detailed grounding in various theoretical approaches, its clear and consistent management approach and its very systematic structure. Much better than many other books about relationship marketing which seem to babble quite a bit about all kinds of related subjects but fail to present a comprehensive framework. Finally, a good sound book about relationship marketing." Wim G Biemans, University of Groningen ~"The concept of relationship marketing reflects a marked change in current thinking. As today's marketplace is enormously more complex than in the past, companies are seeking new approaches to develop customer-oriented strategies. Here, this authoritative exploration of key issues represents a "State of the Art" contribution to the literature and will benefit not only the academic field, but also practitioners who are involved with planning and executing relationship marketing strategies and activities." Dr. Thomas Middelhoff, CEO, Bertelsmann AG ~"Due to market changes such as globalization, technological advances and changing needs of consumers, companies are recognizing the necessity of customer relationships. The book Relationship Marketing is an invaluable reference for graduate students as well as for managers wishing to improve their knowledge and skills in modern relationship marketing." Dr. Kay Hafner, President and CEO Germany, Wal-Mart, Germany GmbH & Co. KG
Reseña del editor
Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach to the topic. Exploring the subject as a management methodology, the text analyses the discussions occurring at the leading edge of relationship marketing theory, including the first English translation of German research in the area. Key Features: Extensive coverage of the current thinking on relationship marketing Examines relationship marketing as a science whilst also covering the practical aspects of implementation Contains many European and American examples of relationship marketing in practice. Clear management approach and systematic structure
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- VerlagFinancial Times Prentice Hall
- Erscheinungsdatum2002
- ISBN 10 0273676016
- ISBN 13 9780273676010
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten312
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Relationship Marketing: Management of Customer Relationships
Verlag:
Financial Times/ Prentice Hall, 2002
ISBN 10: 0273676016
ISBN 13: 9780273676010
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Softcover. Zustand: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Stains on the edge. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-447-027
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Relationship Marketing : Management of Customer Relationships
Verlag:
Pearson Education, Limited, 2003
ISBN 10: 0273676016
ISBN 13: 9780273676010
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Softcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Very Good. illustrated edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP62840561
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Relationship Marketing: Management of Customer Relationships
Verlag:
Financial Times/ Prentice Hall 19/11/2002, 2002
ISBN 10: 0273676016
ISBN 13: 9780273676010
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Softcover
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780273676010
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