The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places - Hardcover
Inhaltsangabe
In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces.
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Críticas
"If [Byron and Nass'] results as reported in this startling and well-written book are confirmed by further research, the conclusions have profound implications for anyone who designs or uses computer software or communication media. At long last, social scientists are applying the methods of systematic observation and testing to some of the most troubling questions of the modern era, questions about the kind of people we've become, now that we've created machines that mimic our thoughts and behavior." Howard Rheingold, author of Virtual Community
Reseña del editor
According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) ... have shown us some amazing things'.
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- VerlagThe Center for the Study of Language and Information Publications
- Erscheinungsdatum1996
- ISBN 10 157586052X
- ISBN 13 9781575860527
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten317
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The Media Equation : How People Treat Computers, Televisions, and New Media Like Real People and Places
Verlag:
Cambridge University Press, 1996
ISBN 10: 157586052X
ISBN 13: 9781575860527
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Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 4474979-6
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Beispielbild für diese ISBN
The Media Equation : How People Treat Computers, Televisions, and New Media Like Real People and Places
Verlag:
Cambridge University Press, 1996
ISBN 10: 157586052X
ISBN 13: 9781575860527
Gebraucht
Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 3755960-20
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places
ISBN 10: 157586052X
ISBN 13: 9781575860527
Gebraucht
Hardcover
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002441314
Anzahl: 3 verfügbar