Netnography: Doing Ethnographic Research Online - Softcover

Kozinets, Robert V

 
9781848606456: Netnography: Doing Ethnographic Research Online
Softcover
ISBN 10: 1848606451 ISBN 13: 9781848606456
Verlag: Sage Publications Ltd, 2009

Inhaltsangabe

This exciting new text is the first to explore the discipline of 'Netnography' – the conduct of ethnography over the internet – a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.


Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California’s Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world’s best students and consulted with a range of highly respected global organizations.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Sage Publications Ltd
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
1848606451
ISBN 13 
9781848606456
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
232
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781848606449: Netnography: Doing Ethnographic Research Online

Vorgestellte Ausgabe

ISBN 10:  1848606443 ISBN 13:  9781848606449
Verlag: SAGE Publications Ltd, 2009
Hardcover