Neuroeconomics (Studies in Neuroscience, Psychology and Behavioral Economics) - Hardcover
Inhaltsangabe
<P>THIS BOOK REPRESENTS ONE OF THE CORNERSTONES OF THE SERIES <I>STUDIES IN NEUROSCIENCE, PSYCHOLOGY AND BEHAVIORAL ECONOMICS</I>. IT IS DIVIDED INTO EIGHT SECTIONS, STARTING WITH AN INTRODUCTION TO NEUROECONOMICS FOLLOWED BY AN OVERVIEW OF FREQUENTLY APPLIED EXPERIMENTAL PARADIGMS (GAMES) IN NEUROECONOMICS RESEARCH. FURTHERMORE, IT ADDRESSES THE MOLECULAR BASIS OF HUMAN DECISION MAKING, ENVIRONMENTAL/SITUATIONAL FACTORS AND SOCIAL CONTEXTS INFLUENCING HUMAN DECISION MAKING, AS WELL AS TRANSLATIONAL AND DEVELOPMENTAL/CLINICAL APPROACHES TO NEUROECONOMICS. IN CLOSING, A PAPER ON NEURO-MARKETING DEMONSTRATES HOW KNOWLEDGE FROM NEUROECONOMICS RESEARCH CAN BE APPLIED IN “REAL LIFE.” CULMINATING IN AN EXTENSIVE METHODS SECTION, IN WHICH EIGHT DIFFERENT NEUROSCIENCE TECHNIQUES ARE INTRODUCED, THE BOOK OFFERS AN ESSENTIAL RESOURCE FOR RESEARCHERS AND PRACTITIONERS, AND MAY ALSO BE BENEFICIAL FOR GRADUATE STUDENTS.</P>
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Reseña del editor
This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.
Reseña del editor
This edited monograph is the first volume in the book series Studies in Neuroscience, Psychology and Behavioral Economics. It combines a scholarly introduction with state-of-the-art research in neuroeconomics. In the first part, the book contains historical aspects of neuroeconomics encompassing game theory and human decision making. Moreover, it presents the most important paradigms and research methods such as EEG, MRI, hormones and genetics analyses. The second part of the book is dedicated to an in depth review on empirical findings in neuroeconomics covering phenomena such as trust behavior and loss aversion. Implications for pathological decision making are also discussed. The target audience comprises researchers and practitioners but it may also be beneficial for graduate students.
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- VerlagSpringer
- Erscheinungsdatum2016
- ISBN 10 3642359221
- ISBN 13 9783642359224
- EinbandTapa dura
- SpracheEnglisch
- Auflage1
- Anzahl der Seiten524
- HerausgeberReuter Martin, Montag Christian
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics . It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in 'real life.' Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students. Artikel-Nr. 9783642359224
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