mcluhan the medium the message (53 Ergebnisse)

kart. Zustand: Gut. 18 cm ; Produced by Jerome Agel. Englischsprachige Paperbackausgabe, 159 Seiten mit zahlreichen Abbildungen. Gutes Exemplar (good Condition). hw1112 ISBN: 0143015818.

Zustand: New. Written by the author who is known for coining the term Global Village , this title illustrates his theories that force us to question how modes of communication have shaped society.In a dazzling fusion of Quentin Fiore s bold and inventive graphic .

Gingko Press, Berkeley 1996. Renewed edition. 159 pages. Richly illustrated in b/w. Orig. soft cover. Slightly loose in the back, else in near fine- condition.

kart. Zustand: Gut. 18 cm ; Tasarimci Jerome Agel. Türkischsprachige Paperbackausgabe, 159 Seiten mit zahlreichen Abbildungen. Gutes Exemplar. hw1116 ISBN: 9759174111.

16,5 x 10,5 cm. 301 (1) Seiten. Original-Pappband. (= Fundus-Bücher, Band 154). 1. Auflage. Mit zahlreichen Schwarz-Weiß-Abbildungen. Einband minimal berieben. Fußschnitt mit einem Filzstiftstrich, ansonsten sehr gutes Exemplar. First edition. German language edition. With many illustrations in b/w. Original hardcover. Cover slightly rubbed, lower edge with a line made with felt tip pen, otherwise fine copy.

Pp. Zustand: Wie neu. 301 S. : Ill. ; 17 cm neuwertiger Zustand, wirkt ungelesen, minimale Lagerspuren am Einband, kleine Bleistiftnotiz im Vorsatz Sprache: Deutsch Gewicht in Gramm: 280.

19,5 x 13,5 cm ; kart. ; Zustand: Gut. 159 S. ; Hazirlayan: Jerome Agel. Türkischsprachige Paperbackausgabe, 159 Seiten mit zahlreichen Abbildungen. Gutes Exemplar. pw320 ISBN: 9786054584147.

18,5 x 12,5 cm , kart. ; Zustand: Gut. 159 S. ; Co-ordinated by Jerome Agel. Chinesischsprachige Paperbackausgabe mit Schutzumschlag, 159 Seiten mit zahlreichen Abbildungen. Gutes Exemplar (good Condition). hw775 ISBN: 9789866595356.

New York, McGraw-hill, (1964). Lex 8vo. Original white cloth with black title-label on which white and gilt lettering. Very minor bumping to captials, but an unusually fresh binding. Original illustrated dust-jacket in very fine condition, not price-clipped. A few small, marginal tears, but overall excellent. Internally near mint. VII, (1), 359, (1) pp. First edition, first printing, of this pioneering study in media theory, which completely revolutionized our understanding of the process of communication and the development of the mind of mankind, from the invention of movable type through to the electronic age" this work actually predicts the world wide web and today's information-dependent world, , making it "the most important book ever written on communication". It is in this groundbreaking work that McLuhan first coins the phrases "global village" and "the medium is the message", completely rethinking our society. Due to this marvel of a book, written twenty years before the PC revolution and thirty years before the rise of the Internet!, "Marshall McLuhan has become an "ism". McLuhanism is a new approach to the relations of man and his technologies, and a radically fresh concept of our electronic world. Marshall McLuhan is a philosopher for the age of electronics, and a humanist for the age of communications. Seeing all of our new technologies as extensions of our senses, he examines the implications they hold for the very nature of human society" (From the front flap of the 5th printing of the work). Herbert Marshall McLuhan (1911 - 1980) was a Canadian philosopher of communication theory. His most famous and influential work is "Understanding Media", in which he coins his two most widely known and repeated phrases, but he has also written other highly important works in communication theory, and his work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries.Although he was a fixture in media discourse in the late 1960s, his influence began to wane in the early 1970s. With the arrival of the internet, however, his works have experienced a great renaissance and he is now considered the most important media thinker of all times and his main work, "Understanding Media", the most important book on communication. "When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our 21st century digital world, the madman looks quite sane. Understanding Media : the most important book ever written on communication. Ignore its message at your peril." (Official review of the 2001 Routledge Classics-edition). The first printing is difficult to come by in general and is very rarely seen in a nice dust-jacket.

Soft cover. Zustand: Near Fine. 1st Edition. 8vo. Soft cover. 324 pp. B&W photos in text. With floppy disk. Some creasing to covers, else fine.

Originalbroschur. Zustand: Gut. 407 S. Einband leicht berieben. - CULTURE AS BUSINESS American Advertising -- The Mechanical Bride -- From Da Vinci to Holmes -- Culture Is Our Business -- Joyce, Mallarmé, and the Press -- Letter to Harold Adams Innis -- Postures and Impostures of Managers Past -- PRINT AND THE ELECTRIC REVOLUTION Media and Cultural Change -- The Gutenberg Galaxy -- Understanding Media -- The Medium Is the Message -- Media Hot and Cold -- Reversal of the Overheated Medium -- Hybrid Energy: Les Liaisons Dangereuses -- Is It Natural That One Medium Should Appropriate and Exploit Another? -- Explorations -- Stress -- Oral-anal -- Sherlock Holmes vs. the Bureaucrat -- ORAL MCLUHAN Address at Vision 65 -- Playboy Interview: "Marshall McLuhan. A Candid Conversation with the High Priest of Popcult and Metaphysician of Media" -- A McLuhan Sourcebook: Key Quotations from the Writings of Marshall McLuhan -- Explorations -- The Media Fit the Battle of Jericho Culture without Literacy -- Cicero and the Renaissance Training for Prince and Poet -- CULTURE AND ART: FIGURES AND GROUNDS From Cliché to Archetype -- Public Archetype as Cliché -- The Emperor's New Clothes -- Pro-log to Exploration -- Laws of Media -- Culture and Communication: The Two Hemispheres -- Laws of Media. ISBN 9780415162456 Sprache: Deutsch Gewicht in Gramm: 550.

Zustand: New. Fairey, Shepard (illustrator). Fiore, Quentin, co-author30 years after its publication Marshall McLuhan s The Medium is the Massage remains his most entertaining, provocative and piquant book. With every technological and social advance McLuhan s proclamation the the media work us.

Taschenbuch. Zustand: Neu. Neuware - Terms and phrases such as 'the global village' and 'the medium is the message' are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

Taschenbuch. Zustand: Neu. Neuware - Ursprünglich 1967 erschienen wirkt »The Medium is the Massage« heute noch jung und provozierend.Der Titel geht auf einen Druckfehler zurück: Ein Setzer hatte aus dem beabsichtigten »Message« das Wort »Massage« gemacht. McLuhan fand das großartig. Denn sein berühmter Slogan »Das Medium ist die Botschaft« war ein Klischee geworden. Jetzt bot sich die Gelegenheit, ihn ironisch zu brechen und mit neuem Sinn zu versehen. Die grafische Gestaltung betont McLuhans zentrales Argument, dass jedes Medium die menschliche Wahrnehmungsfähigkeit auf seine Weise »massiert«, also beeinflusst.Damit wurde aus dem ursprünglichen »The Medium is the Message« der neue Titel »The Medium is the Massage«.

2nd. printing. 159 pp. with numerous illustrations and enclosed leaflet (Der Spiegel, London). Der Druckfehler massage/message pointiert auf freche Weise genau das, was McLuhan sagen will: Die Medien wirken auf unsere Sinne, sie massieren gleichsam unser gesamtes Sensorium, so wie die Werbeindustrie Auge und Ohr bearbeitet. - Slipcase minimally browned, else a fine copy. Sprache: Englisch Small-8°, original paperback, slipcase.

Zustand: Very Good. A new look at the man who gave us ideas "the medium is the message" and "global village". Num Pages: 336 pages, 17. BIC Classification: BG; JFD. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 224 x 152 x 25. Weight in Grams: 499. Good clean copy with minor shelfwear, remains very good. 1998. paperback. . . . .

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Academic Paper from the year 2019 in the subject Literature - Canada, grade: A, , language: English, abstract: Originally published in 1964, Marshall McLuhan's examination of the media and the implication of it for the future at best can be considered ahead of its time. The book, which examines how language, technology and speech shape human behaviour, demonstrated an accurate understanding of the emergent mass media and its potential. The tenements of the author's thesis continue to remain steadfast as the conventional forms of mass media have transformed in the more connected 'New Media' that is outlined by authors like Richard Davis and Diana Owen. While a general understanding of the work can be facilitated by a cursory examination of the text, there is such a wealth of information present that critical thinking for analysis would necessitate breaking down the book into more thematic divisions. As the first and perhaps most poignant dimension for understanding McLuhan, 'The Medium is the Message' is a logical place to start. Understanding that the medium is, in fact, the message is not only a departure from the conventional understanding of innovation but the primary foundation on which all of the author's perspectives are established.

Softcover. Zustand: Sehr gut. 1. Auflage. 17 × 24 cm, 6 ¾ × 9 ½ in 258 pages, 237 illustrations - This second volume in the Future Cities Lab series focuses on the tools, methods, and approaches needed for urban research. Following Marshall McLuhan s famous provocation, its editors focus less on the message and more on the medium of research. This involves retreating from research contents the topics, themes, questions, hypotheses, insights, ideas, concepts, and thoughts to consider the materials, methods, tools, techniques, and approaches that support them.

Hardcover. Zustand: Very Good. Dust Jacket Included. 1st Edition. 4to. pp. vii, [1], 157. text in double columns. profusely illus. cloth. dw. (dw. rubbed & with few chips & tears in upper edge, the book itself in very good condition). First Edition of McLuhan s penetrating study in the field of popular culture and the persuasive influence of communication media independent of content. McLuhan s aphorism "the medium is the message" is later elaborated in his Understanding Media: The Extensions of Man (1964). "Ours is the first age in which many thousands of the best-trained individual minds have made it a full-time business to get inside the collective public mind. To get inside in order to manipulate, exploit, control is the object now. And to generate heat not light is the intention. To keep everybody in the helpless state engendered by prolonged mental rutting is the effect of many ads and much entertainment alike." (Preface).

4to. pp. vii, [1], 157. text in double columns. profusely illus. cloth. dw.(some shelf-wear, dw. defective). Signed Presentation Copy. First Edition of McLuhan's penetrating study in the field of popular culture and the persuasive influence of communication media independent of content. McLuhan's aphorism "the medium is the message" is later elaborated in his Understanding Media: The Extensions of Man (1964). "Ours is the first age in which many thousands of the best-trained individual minds have made it a full-time business to get inside the collective public mind. To get inside in order to manipulate, exploit, control is the object now. And to generate heat not light is the intention. To keep everybody in the helpless state engendered by prolonged mental rutting is the effect of many ads and much entertainment alike." (Preface).

Taschenbuch. Zustand: Neu. Neuware - While 'the medium is the message', as defined by communicative theorist Marshall McLuhan, it must be understood and implemented in educational settings. Educators must be aware that the way in which they teach, affects what they teach, and in turn, affects how students learn. To improve the potential for learning, the method of how learning is communicated must be realized, crafted, and delivered in the most beneficial way to reach ultimate results. Communicating Encouragement is a unique five-step approach for educators to enhance the way messages are crafted and communicated to students and parents to maximize outcomes and learning potential. These same steps can be applied in general day-to-day interactions for anyone to have a more positive outlook and outcomes in their communication.

Taschenbuch. Zustand: Neu. Neuware - This essay can be considered a new chapter in my book Digital McLuhan, published in 1999, or before the advent of Twitter, Facebook, YouTube, and the social media of our age. Marshall McLuhan's ideas, including hot and cool, the medium is the message, and the tetrad, are applied to help us understand selfies, tweeting, fake news, iconic television shows such as The Sorpanos and Mad Men, the advent of streaming television and binge watching, the Arab Spring, the U.S. Presidential elections of 2016, 2020, and 2024, and the Kindle revolution itself.

First paperback edition, first printing, of the first collaboration between the prophet of the digital age and the graphic designer who helped bring his message to the masses, together with the audio companion piece produced by John Simon and released by Columbia Records the same year. The late 1960s had seen the rapid growth of mass media and the first buds of computer technology. McLuhan dubbed this era "the electric age" and proselytized that these fledgling mediums would completely reshape human culture. Despite being met with scepticism by his contemporaries, he is now a cult figure whose predictions have largely become reality. This work was published 16 years before the advent of the internet, and promotes McLuhan's famous thesis, that the medium by which information is transferred between people is more important than the content being relayed. It was designed by Quentin Fiore, who is best-known for his collaborations with McLuhan, Jerry Rubin, and Buckminster Fuller. He felt the book "had to convey the spirit, the populist outcry of the time, in an appropriate form. The 'linearity' of the average book wouldn't work. The medium, after all, was the message!" (cited by Miller). As a consequence, the book is non-linear, with many pages printed in reverse. Similarly, the recording uses audio clips of McLuhan interspersed with a patchwork of other sounds to illustrate the complex relationships between people, media, and technology. The title was meant to be "The Medium is the Message". "Massage" was a printer's error, but McLuhan, who delighted in puns, enjoyed the typo and kept it, viewing it as a reference to the "mass age" of communications. "The Medium is the Massage reveals how the medium, or process, of our time - electric technology - is reshaping and restructuring patterns of social interdependence and every aspect of your personal life. How it is forcing you to reconsider and re-evaluate practically every thought and every institution you formerly took for granted" (rear wrapper). J. Abbot Miller, "Quentin Fiore: Massaging the Message", Eye Magazine, no. 8, vol. 2, 1993. Together 2 items. Illustrated throughout. Book: Small octavo. Original coated black and white wrappers. Record: 12-inch vinyl LP (CS-9501) in original paper sleeve and black and white printed card sleeve. Extremities of book a touch rubbed; card sleeve rubbed with a little wear to corners, disc in excellent condition: near-fine.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - McLuhan in Reverse proposes two new and startling theses about Marshall McLuhan's body of work. The first argues that despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhan's GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its content as described in his famous one-liner 'the medium is the message.' While McLuhan's famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figure/ground analysis; the idea that the medium is the message; the subliminal nature of ground or environment revealed only by the creation of an anti-environment; the reversal of cause and effect; the importance of percept over concept and hence a focus on the human sensorium and media as extensions of man; the division of communication into the oral, written, and electric ages along with the notions of acoustic and visual space; the notion of the global village; and finally, media as environments and hence media ecology.

Taschenbuch. Zustand: Neu. Neuware - THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a 'charismatic brand'-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn:- the new definition of brand- the five essential disciplines of brand-building- how branding is changing the dynamics of competition- the three most powerful questions to ask about any brand- why collaboration is the key to brand-building- how design determines a customer's experience- how to test brand concepts quickly and cheaply- the importance of managing brands from the inside- 220-word brand glossaryFrom the back cover:Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding-a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly 'get it.' This deceptively simple book offers everyone in the company access to 'the most powerful business tool since the spreadsheet.'.

Buch. Zustand: Neu. Neuware - The United States' education system, especially its universities, is under attack by theideological Left, dominated by advocates of Wokeism and Critical Race Theory. Marshall McLuhan was a brilliant thinker best known for his insight that "the medium is the message.'Universities, as well as our entire educational "medium" including the K-12 system that feeds its graduates into the university and societal systems, are powerful and overarching mechanisms that we use to shape our understanding.For Western nations, the ideal of the university and of education generally has been to provide us with analytical skills, knowledge, and the ability to create and nurture a healthy society that benefits as many people as possible.That ideal, and the university as educational and social "medium,"is under severe attack. The power to use the university as an overarching "medium" that offers a strong sense of legitimacy to even flawed and overstated arguments and assertions is why the institution is a target of an ideological Left that is now dominated by advocates of Wokeism and Critical Race Theory. Once obtaining a strong power base in university disciplines and administrations, the revolutionaries of race, gender, and other radical interests metamorphosed from heroic moral beacons fighting and railing against injustice, and revealed themselves as ideological dictators.The truth is that what we now refer to as the Woke/Critical Race Theory activist movementparticularly that controlled by those who came to power in the past thirty years or sowere not simply seeking to expand the nature and content of the university curriculum, or even what is taught in the K-12 system. Their intent was and is to "destabilize,""transform," and supplant what is taught.They seek to create a culture that elevates their interests while aggressively repressing anything they see as an obstacle to power, including healthy discourse and debate. The activists of the Woke/Critical Race Theory Movement are not an honest intellectual movement. They are intense and aggressive political strategists, self-styled "revolutionaries" seeking to use our educational systems with the framed narrative of Diversity, Equity, and Inclusion (DEI) that is actually one of 'Division, Enmity, and Intimidation/Indoctrination,'all the while claiming their interests are benign and aimed at healing.In reality, they are fracturing our fundamental social order, sowing discord, and deliberately suppressing the freedom of speech and thought essential to the well-being of our democratic republic.Conformity Colleges: The Destruction of Intellectual Creativity and Dissent in America's Universities will help youunderstandwhat is happening and cometo grips with the need to challenge, counter, and reverse this"revolution.' Nothing of significance can be done to stop what is going on unless the DEI administrative bureaucracy that now controls universities is dismantled or substantially weakened.

Zustand: New. &Uumlber den AutorrnrnProfessor Beaver publishes high quality books for children of all ages, ranging from non-fiction educational books, picture based books and books specifically for the Canadian School Curriculum. Our books are created to en.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Theorien, Modelle, Begriffe, Note: 1,3, Freie Universität Berlin (Institut für Publizistik- und Kommunikationswissenschaft), Veranstaltung: Debatten zur Kultur- und Medientheorie, Sprache: Deutsch, Abstract: Sucht man nach einem guten einleitenden Zitat für eine kritische Auseinandersetzung mit den Kernthesen Marshall McLuhans, so steht man vor der Qual der Wahl. Wohl kaum ein Kommunikationstheoretiker hat jemals so viele begeisterte Anhänger hervorgebracht und zugleich so viele Debatten unter Experten ausgelöst wie McLuhan in den 1950er und 60er Jahren. Einerseits beinahe Kultfigur, andererseits Opfer regelrechter Hasstiraden war der Forscher in der Etablierungsphase des Fernsehens eine der wichtigsten Figuren der modernen Medienwissenschaft.Die teilweise sehr scharf geäußerten Reaktionen der Kritiker werden in den folgenden Kapiteln die Erläuterungen der McLuhanschen Theorien begleiten. Da die vorliegende Arbeit die Ergänzung zu einem im Seminar gehaltenen Referat darstellt, werde auch ich als Verfasserin die in der Präsentation zu den Thesen geäußerte Kritik aufgreifen und meine Bedenken beziehungsweise Zustimmung zum Ausdruck bringen, wenn ich dies für angebracht halte.Im Rahmen dieser Arbeit ist es leider nicht möglich, jede von McLuhans Hauptthesen angemessen zu beleuchten (so zum Beispiel die vieldiskutierte politische Komponente). Entsprechend unserem Referatsthema wird sich der Text sehr intensiv mit der These der 'heißen' und 'kalten' Medien und innerhalb dieses Abschnitts insbesondere mit dem Medium Fernsehen auseinandersetzen. Unverzichtbar ist in diesem Zusammenhang die Erwähnung des wohl bekanntesten Schlagworts McLuhans: 'The medium is the message'. Im Kapitel hierzu wird auch beschrieben, zu welchen Schlussfolgerungen McLuhan kommt und welche Bedeutung seine Erkenntnisse für das menschliche Leben haben (könnten). Zur Einführung bietet sich die Darstellung seiner Einteilung der Menschheitsgeschichte in die vier durch einen Medienwandel geprägten Epochen der 'oralen Stammeskultur', der Schriftkultur nach Erfindung des phonetischen Alphabets, der 'Gutenberg Galaxis' und des 'elektronischen Zeitalters' an.Ziel der Arbeit ist es, die Hauptthesen Marshall McLuhans kompakt zusammenzufassen und seinen Argumenten diejenigen seiner zahlreichen Kritiker gegenüberzustellen, um so ein abschließendes Fazit zu wagen, ob McLuhan zurecht auch fünfzig Jahre nach seiner 'Hochphase' nicht aus den Sammelbänden der modernen Medienwissenschaft wegzudenken ist oder doch nur noch Erwähnung findet, um der grauen Theorie zu etwas Farbe, ein wenig 'Kunst' zu verhelfen.

Taschenbuch. Zustand: Neu. Neuware - Using interviews, letters, not Elektronisches Buch, and their published texts, Powe offers a new alchemy of their thought, in which he combines the philosophical hallmarks of McLuhan's "The medium is the message" and Frye's "the great code.".

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Theorien, Modelle, Begriffe, Note: 2,3, Friedrich-Schiller-Universität Jena (Philosophische Fakultät), Veranstaltung: Einführung in die Medientheorie, Sprache: Deutsch, Abstract: Marshall McLuhans bekannteste These 'The media is the message' ist zwar allgemein geläufig und wird häufig phrasenartig verwendet, ihre theoretische Basis ist jedoch weitgehend unbekannt. Auch mit dem Namen McLuhan verbindet außerhalb der USA und Kanada kaum jemand etwas. Und das, obwohl sich auch heute noch ein großer Teil der Medientheoretiker zumindest teilweise auf seine Thesen bezieht.Der geringe Bekanntheitsgrad des Inhalts seiner Thesen ist vermutlich zum einen darauf zurück zu führen, dass McLuhan die in seinen Werken vorgestellten Theorien nicht kausal beschreibt, sondern 'die Form der Linearität durch die Figur eines Mosaiks' ersetzt, was es einigermaßen schwierig macht, seine Werke und Thesen linear darzustellen sowie zu veranschaulichen. Denn seine Bücher sind 'absichtlich unlogisch: Sie bewegen sich im Kreise, enthalten häufige Wiederholungen, sind unqualifiziert, gnomisch, zügellos.' Einerseits finden sich dadurch Ausschnitte aus seinen Werken bruchstückartig in vielen Medientheorien wieder, allerdings wurde er aufgrund dieser Darstellungsweise auch oft als 'Wirrkopf' betrachtet und abgelehnt.Während McLuhans Thesen damals provozierten und die Öffentlichkeit spalteten, werden sie heute eher auf einer sachlichen Ebene diskutiert, was aber nicht heißt, dass nicht noch immer eine breite Für-und-Wider-Fraktion existiert. Die Tatsache aber, dass sich noch immer mit diesen Thesen auseinander gesetzt wird und sie folglich auch nach 50 Jahren ihre Aktualität nicht eingebüßt haben, lässt sich wohl darauf zurückführen, dass die großflächige und in alle Lebensbereiche hereinragende Mediatisierung der westlichen Welt, mit deren Wesen sich McLuhan zentral beschäftigt, erst heute realisiert und tatsächlich präsent ist. Dadurch können seine Werke - heute besser als zum Zeitpunkt ihrer Entstehung - Denkanstöße zur Macht der Medien liefern und zumindest teilweise erläutern, warum und wodurch ein Medium bzw. die Mediatisierung in die Gesellschaft eingreift und sie mit ihrem Einfluss zu verändern vermag.Ausgehend von einer Erläuterung der Kernaussagen McLuhans sowie seiner Hauptthesen, möchte ich auf die Frage der Anwendbarkeit seiner Theorien in der heutigen Zeit eingehen und dabei auch Kritikpunkte mit einbeziehen.